Health tourism advertising: notes from the Rememore trailers
Advertising notes for health tourism brands that want to reach patients in Europe, based on the plastic surgery and dental trailers we made for Rememore.
Health tourism is one of the categories with the most advertising from Türkiye into Europe. Thousands of ads for cosmetic surgery, hair transplants and dental treatment run every day. Standing out in that crowd takes a more credible story, not a bigger budget. The trailers and patient videos we made for Rememore are a good way to share what we have learned.
What we made
For Rememore we produced a brand trailer (World Trailer), shorter trailers focused on cosmetic surgery and dental treatment, a joint trailer with Memorial, and testimonial videos in which patients from different countries describe their experience. Some trailers are horizontal. The ones made for social media and ads are vertical.
What patients want to know
For someone thinking about treatment in another country, the biggest question is trust, not price. What is the clinic like? Who is the doctor? How does it work from the airport to the hotel and from the hotel to the clinic? In the trailers we tried to answer those questions with pictures: the clinic, the team and the steps of the journey.
Language and country
Europe is not one market. A patient in Germany and a patient in the UK pay attention to different things. The same trailer needs subtitles and voice-over for each language, and the ad copy needs to be written for each country. Our Munich office supports German-speaking markets directly.
Platform rules
Cosmetic and health ads are tightly regulated on Meta and Google. Before and after comparisons, body-focused images and copy aimed at a person's appearance can be rejected. So our ad creative focuses on the experience, not the result. That is also why testimonial videos are so valuable: the patient tells their own story and the brand makes no promise.
What happens after the click
In health tourism, the goal of an ad is often to start a WhatsApp conversation. The speed and quality of that conversation matter as much as the ad. When we plan media, we also talk about what happens after an enquiry. Our approach is in the post on WhatsApp assistants.
In short
In health tourism, trust comes before the ad. Real places, real teams and real patients make the best creative. You can watch the Rememore trailers on our work page and read our notes on patient stories in this post.
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