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Against Creative video prodüksiyon

Notes from the studio.

Writing on video production, advertising, social media, web, PR and AI. Half on what is happening in the industry, half from our own work.

How we built this site: a film that plays as you scrollFrom our work Web Design & DevelopmentOctober 30, 2026How we built this site: a film that plays as you scrollThe film on the againstcreative.com home page moves as you scroll. How we built the effect, and what we do differently on phones and for accessibility.Read the article
How to plan a vertical video shoot: 7 rules for 9:16Industry Video ProductionOctober 27, 2026How to plan a vertical video shoot: 7 rules for 9:16Read the article Being found in AI search: PR's new jobIndustry PR & CommunicationsOctober 23, 2026Being found in AI search: PR's new jobRead the article On Meta, the creative is now the targetingIndustry Ads ManagementOctober 20, 2026On Meta, the creative is now the targetingRead the article The EU AI Act and advertising: how should AI content be labelled?Industry AI & MobileOctober 16, 2026The EU AI Act and advertising: how should AI content be labelled?Read the article Three-minute Reels: should you go long or short?Industry Social Media ManagementOctober 13, 2026Three-minute Reels: should you go long or short?Read the article Films for Memorial: how do you show trust in a hospital?From our work Video ProductionOctober 7, 2026Films for Memorial: how do you show trust in a hospital?Read the article Core Web Vitals: keeping video-heavy sites fastIndustry Web Design & DevelopmentSeptember 29, 2026Core Web Vitals: keeping video-heavy sites fastRead the article Turning a workshop into a Reel: the Porland event seriesFrom our work Social Media ManagementSeptember 22, 2026Turning a workshop into a Reel: the Porland event seriesRead the article What drives the cost of a commercial?Industry Video ProductionSeptember 15, 2026What drives the cost of a commercial?Read the article Patient stories: truth and consent in testimonial videosFrom our work PR & CommunicationsSeptember 8, 2026Patient stories: truth and consent in testimonial videosRead the article Cutting a campaign film for paid media: the Check-Up exampleFrom our work Ads ManagementSeptember 1, 2026Cutting a campaign film for paid media: the Check-Up exampleRead the article The first seconds: openings that stop the scroll on Reels and TikTokIndustry Social Media ManagementAugust 25, 2026The first seconds: openings that stop the scroll on Reels and TikTokRead the article AI video: where it works and where it does notIndustry AI & MobileAugust 18, 2026AI video: where it works and where it does notRead the article Consent Mode v2: a checklist for advertisers reaching EuropeIndustry Ads ManagementAugust 11, 2026Consent Mode v2: a checklist for advertisers reaching EuropeRead the article Building a site in three languages: Turkish, English and GermanFrom our work Web Design & DevelopmentAugust 4, 2026Building a site in three languages: Turkish, English and GermanRead the article A doctor on Instagram: the Reels series for Prof. Dr. Engin ÇakarFrom our work Social Media ManagementJuly 28, 2026A doctor on Instagram: the Reels series for Prof. Dr. Engin ÇakarRead the article One shoot, twenty pieces: how to plan your versionsIndustry Video ProductionJuly 21, 2026One shoot, twenty pieces: how to plan your versionsRead the article Does the press release still work?Industry PR & CommunicationsJuly 14, 2026Does the press release still work?Read the article Ad language for sensitive topics: an obesity treatment campaignFrom our work Ads ManagementJuly 7, 2026Ad language for sensitive topics: an obesity treatment campaignRead the article Seeing the film before the shoot: storyboarding with AIFrom our work AI & MobileJuly 1, 2026Seeing the film before the shoot: storyboarding with AIRead the article The European Accessibility Act: what changed for sites selling into Europe?Industry Web Design & DevelopmentJune 30, 2026The European Accessibility Act: what changed for sites selling into Europe?Read the article Video on LinkedIn: a new shop window for B2B brandsIndustry Social Media ManagementJune 23, 2026Video on LinkedIn: a new shop window for B2B brandsRead the article Turning a special day into a story: Porland's Women's Day filmFrom our work PR & CommunicationsJune 16, 2026Turning a special day into a story: Porland's Women's Day filmRead the article Behind the scenes: what a shoot day looks like at AgainstFrom our work Video ProductionJune 9, 2026Behind the scenes: what a shoot day looks like at AgainstRead the article A WhatsApp assistant: answering enquiries day and nightFrom our work AI & MobileJune 2, 2026A WhatsApp assistant: answering enquiries day and nightRead the article A portfolio that updates itself: connecting Vimeo to the siteFrom our work Web Design & DevelopmentMay 26, 2026A portfolio that updates itself: connecting Vimeo to the siteRead the article Health tourism advertising: notes from the Rememore trailersFrom our work Ads ManagementMay 19, 2026Health tourism advertising: notes from the Rememore trailersRead the article The first 24 hours of a crisisIndustry PR & CommunicationsMay 12, 2026The first 24 hours of a crisisRead the article Mobile app or web app? The 5 questions we ask our clientsFrom our work AI & MobileMay 5, 2026Mobile app or web app? The 5 questions we ask our clientsRead the article
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