Turning a workshop into a Reel: the Porland event series
How we turn events into social media content, through the store opening, Gastromasa, wood print and scent workshop videos we shot for Porland.
Events are a brand's most alive moments. But when the event is over, what is usually left is a few photos and a thank-you post. With Porland we aimed for the opposite: to turn every event into something that people who were not there would want to watch too.
Thinking in series
For Porland we made a series, not a single video: a "Coming Soon" teaser for the Mall of Istanbul store, the opening itself, the Porland.Gastro space at the Gastromasa fair, a wood print workshop, a scent workshop for Valentine's Day, and a Women's Day film about the women who work at Porland. They all share the same visual language. Anyone looking at the account can tell at a glance that this is one brand's story.
Plan before the event
A workshop lasts two hours. The video lasts one minute. We decide what will be in that minute before the event. We go through the workshop's flow with the brand team and agree which moments will be the beginning, middle and end. At the wood print workshop that might be blank fabric, the first press of the block and a finished pattern.
The people taking part
People are the heart of event videos. To catch the moments when guests are enjoying themselves, we place the camera among them in a way that does not disturb them. Everyone who appears on camera gives their permission. When people feel at ease, it shows.
The product in every frame, never in the way
Porland is a porcelain and tableware brand. At the workshops the product is on the table, in people's hands, in the background. But the video is not a catalogue. Showing a product as part of an experience is more memorable than showing it directly.
Vertical and fast
The whole series was shot vertically and edited for social media. Speed matters with event videos: you want to post while the event is still fresh. So we start editing right after the event and send the first cut for approval quickly.
One event, many pieces
Beyond the main video, each event gives us short cuts, Story content and photos. The same material can be used for the press too. We wrote about how the Women's Day film can be used that way in a separate post.
You can watch the series on our work page. If you want to turn your events into social content, see our social media management page.
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